“Perhaps most disappointing for building professionals were responses about the impact of green building on the environment, people, and communities. “Only 11% of respondents associate words like ‘green building’ and ‘green space’ with creating an environment in which people live longer and healthier lives. This is far below other phrases, which people do associate with the environment—like recycling (45%), water conservation (40%), and climate change (32%),” the report states.
The solution? “When making our promise to people,” the report urges, “we need to emphasize the most credible, tangible benefits, like cleaner air, less exposure to toxins, and cleaner water.”
Content by Building Green.