The International Passive House Association (iPHA) has launched a campaign called #EfficiencyFirst! It makes the case for focusing on energy efficiency first, before increasing renewable energy. This makes sense from an engineering and physics point, but I worry it’s a hard sell.
Folks are used to buying what they need and having something to show for it. Trying to convince the typical person that they should spend more (capital, design time, effort) in order to buy less (energy) is hard work.
It is good to have this educational material. It will help sway those open to persuasion at least.